Communications strategist · Trainer · Author · Speaker
Social media, built to last.
I manage social media for leaders and businesses who need to stay visible, and I teach the next generation of social media managers to build sustainable businesses of their own.
Hosting students or a business event? Book Jolade to speak →
About
Communications strategist. Author.
I'm Jolade Osuntubo, a Calgary-based communications strategist and founder of Celestina Socials, formerly Clacreav Studios. Over seven years, I’ve supported more than 65 brands, from businesses and organizations to professionals and public candidates, with communications strategy, social media and stakeholder engagement, including the digital campaign behind a successful municipal election run that reached more than 40,000 people.
I built this business for leaders and professionals who don't have the capacity to show up online every day, but know they need to stay visible. No viral pressure. No overwhelm. Just steady, consistent presence that works quietly in the background.
My foundation is in sustainability. I hold an MSc in Environmental Sustainability (Distinction) from Edinburgh Napier University, and I spent four years in public service with the City of Edinburgh Council. My research asked why a proven sustainable building solution wasn't being adopted. The answer wasn't the technology. It was awareness, training and perception. That's why I believe communication is how good ideas spread and last.
Today, I also teach. Through workshops, my book and the Celestina Ten-Pillar Model™, I help aspiring social media managers and digital marketing students turn their skills into sustainable careers and businesses.
I've tested everything I offer. My clients trust me with their voice, and I take that seriously.
Speaking & workshops
Bridging the gap between social media skills and real opportunity
I work with colleges, universities and organizations to show students and emerging professionals what businesses actually need from a social media manager, and how to build a career or business around their skills.
Featured workshop
From Skills to Opportunity: What Businesses Actually Need from a Social Media Manager
Participants leave understanding:
- How businesses hire and work with social media managers, and what they expect
- How to apply social media skills to real business problems and show results
- How to weigh employment, freelancing and running a social media management business
Free community event · Calgary · Saturday, December 5, 2026 · 10:00 a.m. to 12:30 p.m.
Social Media Management: From Skills to Opportunity
A community roundtable and brunch. Many people are trained in social media but struggle to turn those skills into steady work, while businesses that need a social media manager often don't know how to hire one. This morning brings both sides into the same room.
The roundtable
A business owner, an HR recruiter, a recent graduate and a business structure specialist talk openly about what each side needs from the other, and what it takes to build a career or business in social media management that lasts.
The keynote
Building a meaningful, sustainable career in Canada while staying rooted in family and community.
Brunch & book signing
Close the morning over brunch, and get a signed copy of The Celestina Ten-Pillar Model™, a practical framework for building a social media management business.
The book · Launching December 5, 2026
The Celestina Ten-Pillar Model™
A structural framework for social media management as a business.
Ten progressive pillars, from internal foundations and operational systems to relational mastery, ethical stewardship and life-aligned growth. Not a guide to going viral. A framework for professionals who want clarity, stability and long-term credibility.
Paperback. Buy it here, in person at the launch, or on Amazon.
Work together
Three ways to work with me
Whether you need steady visibility, want to build your own social media management business, or are bringing a speaker to your students or team.
Work with me
Ongoing social media management, campaign communications, launches and strategy support. Every engagement starts with a discovery call.
Work with meTrain with me
An 8-week live program built on the Celestina Ten-Pillar Model™, designed to help you land your first client. Next cohort: February 2027.
Train with meBook Jolade to speak
Workshops and talks on what businesses actually need from a social media manager, in person or virtual.
Book Jolade to speak